LO3 - Planning advertisements as part of a campaign

MindMap

Poster Idea Sketches 

I have decided to try and create a simple poster that doesn't show much and has an air of mystery to it. I was inspired to do this by the posters for films like alien and halloween, which use enigmatic and understated imagery to offer audiences the tone of the film whilst not revealing much about the plot. I also think that these posters will work better for my low budget short film as there aren't many widely recognisable faces or names that could be used on the poster so I should instead use an interesting image that suggests the tone of the film to attract audiences. This format also lends itself better to. portrait than landscape posters which is what I will be designing, it also adheres to the conventional composure of a poster and so will make it easy to distribute information in such a way that it is easier for the audience to consume.

Location recce

Risk Assessment

Budget

The Budget for my advertising campaign includes use of equipment, software and the distribution of advertisements. I am going to give myself a total budget of £850 as I believe that this is enough to cover everything that I need for a successful campaign.

Equipment - All of the footage has already been recorded so there is no need for any cameras or microphones.

Software - The cost of software is £20 a month over a 4 month period. Totalling £80 for software.

Promotion - The promotion and distribution of my advertisements is where most of my budget will go. I will be making 100 A3 posters which will cost £2.80 each or £280 altogether. Iwill also make 10 A1 poster which together will be an additional £90. The remaining budget will go towards social media promotion, this includes using features like facebooks "boost" and getting popular pages and websites to use the advertisements and promote the film. I will also be uploading my trailer to youtube, this won't cost me anything youtube is a free service.

Production Schedule